- Dec 30, 2012
- 4,809
Do you like what you see? Google (GOOG) is in the middle of changing the way the smartphone market works entirely. Project Ara will do for the smartphone space what the iPod did for music playing devices.
Google has been working on this idea for quite some time. Today, they made some major announcements pertaining to Project Ara. These smartphone devices will allow users and developers alike to upgrade the components of their smartphones as newer and upgraded components become available.
Google noted that the average user keeps a smartphone for the length of their two year contract, then upgrade to the latest and greatest phone on the market. With Project Ara, Google projects the lifespan of this phone to be between five or six years. That equates to a timespan of up to three times that of other smartphones.
