Google plans to clean up the web with Chrome ad blocker next year

Malakke · Jun 2, 2017

Google will introduce an ad blocker to Chrome early next year and is telling publishers to get ready.

The warning is meant to let websites assess their ads and strip any particularly disruptive ones from their pages. That’s because Chrome’s ad blocker won’t block all ads from the web. Instead, it’ll only block ads on pages that are determined to have too many annoying or intrusive advertisements, like videos that autoplay with sound or interstitials that take up the entire screen.

Sridhar Ramaswamy, the executive in charge of Google’s ads, writes in a blog post that even ads “owned or served by Google” will be blocked on pages that don’t meet Chrome’s guidelines.

Bad news.... Chrome will block some ads, but...

S3cur1ty 3nthu5145t · Jun 2, 2017

They should have took control of this long ago, and many would probably not be using adblockers today and it would be a win/win for everyone, as many sites do rely upon "ad's" to stay afloat.