Google shares its concerns regarding tougher rules for political advertising in the EU

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https://www.neowin.net/news/google-shares-its-concerns-regarding-tougher-rules-for-political-advertising-in-the-eu/

Political content and advertising on social media and other online platforms has always been a tricky problem for Google, Meta, and Twitter, especially close to major elections. In the past, these companies have imposed various restrictions in this space. Now that European Union (EU) lawmakers are discussing tougher rules for political advertising, Google has shared some concerns regarding how the laws should be drafted so they don't negatively impact any party unfairly.

Google has shared five concerns in total. The first one deals with clearly defining a political ad. The firm says that vague definitions of the topic could lead to YouTube content being shared by non-governmental organizations (NGOs) or climate change content from advertisers being unfairly classified as a political ad.

Google shares its concerns regarding tougher rules for political advertising in the EU

With the European Union (EU) working on tougher rules for political content and advertising on digital platforms, Google has shared five concerns that should be addressed for fairer laws.

www.neowin.net