Google will now demand online advertisers provide proof of identity and location

[LASER_oneXM]

Content source

https://www.zdnet.com/article/google-will-now-demand-online-advertisers-provide-proof-of-identity-location/

The company is clamping down on fake content and scams by expanding checks previously reserved for political advertising.

Google is expanding a political advertiser verification program to every promoter on the firm's platform in a clampdown on scams and misleading content.

Paid, online promotions are often used as a tool to advertise not just legitimate products but also fake goods, misinformation, and fraudulent websites or content.

While companies including Google will generally oblige and remove fraudulent ads when they are reported, being unable to verify the source of an advert does reduce ad transparency and may erode our ability to make informed decisions.
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[enaph]

Great move from Google.

 

[Cortex]

Good start from Google, so many people including some I know have been taken in by scams, Facebook too needs to up the ante on fake advertising.

 

[Antus67]

Hats off to Google on taking the bull by the horns and tightening up their security

 

[Ink]

Only consumers will see the results when there's no Fake/Scam Ads in YouTube and other Google services, until then do more to vet your Ads in your own Apps.