Google is working on ways to rid its search results of "content farms"—sites that create many pages of very cheap content crafted to appear high up in Google's results. Speaking this week at Farsight 2011, a one-day event in San Francisco on the future of search, the firm's principal search engineer, Matt Cutts, said that Google is considering tweaks to the algorithms that guide its search results. It's also considering more radical tactics, such as letting users blacklist certain sites from the results they see.
In recent months, Google has been criticized by tech industry insiders for allowing so-called "content farms" to occupy high rankings in results for common searches. The operators of such sites create articles containing common search keywords and phrases as a way of luring visitors to their online ads. Much of the content on such sites, for example those operated by Demand Media, is created by very low-paid freelancers.
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In recent months, Google has been criticized by tech industry insiders for allowing so-called "content farms" to occupy high rankings in results for common searches. The operators of such sites create articles containing common search keywords and phrases as a way of luring visitors to their online ads. Much of the content on such sites, for example those operated by Demand Media, is created by very low-paid freelancers.
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