Yeah to clarify, I use Fortinet to protect home-ish networks. I think spending $3000-4000 USD/yr on licensing for home network security (2 homes) is already beyond what the average person does. If I were an IT professional I'd push for something like Palo Alto Networks instead. You're right, you get what you pay for. IMO Fortinet delivers decent bang-for-the-buck. Their "SoC4" chip is basically the only thing in the sub-$1000 price point that can do IPS of gigabit traffic. They certainly don't do everything well, but if that's your budget, there's not a lot of viable alternatives
I used to just build pfSense boxes and try to roll my own Suricata/Snort based security but based off my personal pentesting, they don't perform nearly as well as Fortinet's curated IPS and web filtering databases.
(FWIW it's worth noting that Fortinet sells their IPS and AV data to lots of higher end vendors, so they are an important contributor to overall cybersecurity even when their own products can have some questionable choices)