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<blockquote data-quote="509322" data-source="post: 697194"><p>Software is most definitely not overpriced. If anything, it is underpriced considering the high underlying expenses to develop, bring to market and keep a software on the market. Support is a high expense. For smaller publishers, it just isn't economically feasible and that is why so many go bust within the first 10 years. Some one-man shops work 70, 80, 90+ hours per week month after month, year after year, just to keep their softs alive.</p><p></p><p>The mentality is that software should cost next to nothing - some absurd low amount like $5 or $10 - or should be free. Until the world does not require money, then we require payment in the form of money for our product. Then there is the argument that not all countries have the same exchange rates, or same rates of pay, and similar things. We, and the industry cannot do anything about that ! That's life. Life is unfair. I live in a part of the world where expenses here are 10,000X higher than in other parts of the world. So the unfairness goes all the way around.</p><p></p><p>Unless a publisher is selling in volume - and by that I mean millions and millions of licenses - and achieve economies of scale - then they have to sell at economically practical prices that support operational expenses, expansion, etc.</p><p></p><p>But the vast majority of security soft buyers want something for next to nothing. At least that is the case in the home user market.</p><p></p><p>And if anyone has not noticed, the actual trend is for less steep discounts during the holidays for soft discounts. In the past 70 and 80 % discounts were pretty common among most vendors. Nowadays it is more or less 20, 30, 40 and 50 %. It varies with the vendor, but I am noticing more and more vendors being more judicious in offering less deep discounts.</p><p></p><p>The whole concept of "freeware" and "shareware" is changing. That model is an anachronism. If you want software nowadays, you have to pay for it. And the prices that publishers are asking are more than reasonable considering the expense costs the publisher has to bear.</p></blockquote><p></p>
[QUOTE="509322, post: 697194"] Software is most definitely not overpriced. If anything, it is underpriced considering the high underlying expenses to develop, bring to market and keep a software on the market. Support is a high expense. For smaller publishers, it just isn't economically feasible and that is why so many go bust within the first 10 years. Some one-man shops work 70, 80, 90+ hours per week month after month, year after year, just to keep their softs alive. The mentality is that software should cost next to nothing - some absurd low amount like $5 or $10 - or should be free. Until the world does not require money, then we require payment in the form of money for our product. Then there is the argument that not all countries have the same exchange rates, or same rates of pay, and similar things. We, and the industry cannot do anything about that ! That's life. Life is unfair. I live in a part of the world where expenses here are 10,000X higher than in other parts of the world. So the unfairness goes all the way around. Unless a publisher is selling in volume - and by that I mean millions and millions of licenses - and achieve economies of scale - then they have to sell at economically practical prices that support operational expenses, expansion, etc. But the vast majority of security soft buyers want something for next to nothing. At least that is the case in the home user market. And if anyone has not noticed, the actual trend is for less steep discounts during the holidays for soft discounts. In the past 70 and 80 % discounts were pretty common among most vendors. Nowadays it is more or less 20, 30, 40 and 50 %. It varies with the vendor, but I am noticing more and more vendors being more judicious in offering less deep discounts. The whole concept of "freeware" and "shareware" is changing. That model is an anachronism. If you want software nowadays, you have to pay for it. And the prices that publishers are asking are more than reasonable considering the expense costs the publisher has to bear. [/QUOTE]
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