Technology How Google Shapes Everything on the Web

[vtqhtr413]

Content source

https://www.theverge.com/c/23998379/google-search-seo-algorithm-webpage-optimization

Google controls around 90 percent of the search market, by some measures, so it’s too valuable a referral source to just leave up to luck. Search engine optimization — or SEO, the practice of tweaking content and websites to get Google to boost your visibility — is everywhere, including on the page you’re reading now. And once you see it or SEO-ify your own work, like E. has, it’s impossible not to notice.

Google’s outsized influence on how we find things has been 25 years in the making, and the people running businesses online have tried countless methods of getting Google to surface their content. Some business owners use generative AI to make Google-optimized blog posts so they can turn around and sell tchotchkes; brick-and-mortar businesses are picking funny names like “Thai Food Near Me” to try to game Google’s local search algorithm. An entire SEO industry has sprung up, dedicated to trying to understand (or outsmart) Google Search.

How Google perfected the web

The web is filled with content designed for Google, not humans.

www.theverge.com

 

[Jonny Quest]

90%, yikes. I like the article description, "the web is filled with content designed for Google, not humans". It looks like it could be an interesting read.

 

[vtqhtr413]

90%, yikes. I like the article description, "the web is filled with content designed for Google, not humans". It looks like it could be an interesting read.

It is, and a unique format, I think to help make their point

 

[Jonny Quest]

It is, and a unique format, I think to help make their point

I agree, that's what I thought too, when I did my scroll through.

 

[oldschool]

It is, and a unique format, I think to help make their point

Indeed. Excellent find. The Verge really knows how to optimize traffic!

 

[vtqhtr413]

From Waxy.org

Robin Rendle’s new homepage is a Hypercard-inspired mini-manifesto, I love Robin's periodic essays, newsletter, and blog about design, typography, and the web #

Robin Rendle

The home of Robin Rendle, a writer and designer from the UK.

robinrendle.com

 

[Jonny Quest]

From Waxy.org

Robin Rendle

The home of Robin Rendle, a writer and designer from the UK.

robinrendle.com

Very cool, especially your first link

Robin Rendle — Essays

The website of Robin Rendle, a designer and writer from the UK.

robinrendle.com

Home | Old Book Illustrations

Old Book Illustrations offers a wide range of public domain, royalty-free restored images scanned from old books. Searchable galleries include animals, plants, etc.

www.oldbookillustrations.com

 

[Warencom]

Fascinating article! The 90% figure is definitely eye-opening, and the idea of the web being "designed for Google" is a bit unsettling. I'm curious to see how the author delves into this and explores the potential consequences.