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General Security Discussions
Is Tracking Protection really useful? [Discussion]
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<blockquote data-quote="Lenny_Fox" data-source="post: 880475" data-attributes="member: 82776"><p>Stitching unique visitors ID's across several devices really is not that easy as most marketing networks and FUD-POC's try to make you believe. For instamce during lunch you show to your co-workers that you are thinking about buying a new gadget. The IP (work Wifi or telco) and device (phone) characteristics and interest tags are stored (and often kept for 30 days). Later on (in the evening) you show your wife that you are really interest in buying that gadget. IP is from your home, device characteristics are most likely a tablet. After a day or two thing and you returning to the website with the gadget offering (on your companiy's laptop), you wife gives you the green light and you decide to buy it on your desktop.</p><p></p><p>Around 50 to 70 percent of these separate actions on different devices are accurately stitched together using simpler technology than all the scary fingerprinting POC's and webtest combined. I am not saying that no website or vendor uses these advanced/scary fingerprinting techniques, simply telling you (as a digital marketeer) there are easier and faster roads leading to Rome (indentifying unique visitors accross devices) so my take on this: [USER=71262]@oldschool[/USER] is right, better no anti-fingerprinting measures than half baked counter measures,</p></blockquote><p></p>
[QUOTE="Lenny_Fox, post: 880475, member: 82776"] Stitching unique visitors ID's across several devices really is not that easy as most marketing networks and FUD-POC's try to make you believe. For instamce during lunch you show to your co-workers that you are thinking about buying a new gadget. The IP (work Wifi or telco) and device (phone) characteristics and interest tags are stored (and often kept for 30 days). Later on (in the evening) you show your wife that you are really interest in buying that gadget. IP is from your home, device characteristics are most likely a tablet. After a day or two thing and you returning to the website with the gadget offering (on your companiy's laptop), you wife gives you the green light and you decide to buy it on your desktop. Around 50 to 70 percent of these separate actions on different devices are accurately stitched together using simpler technology than all the scary fingerprinting POC's and webtest combined. I am not saying that no website or vendor uses these advanced/scary fingerprinting techniques, simply telling you (as a digital marketeer) there are easier and faster roads leading to Rome (indentifying unique visitors accross devices) so my take on this: [USER=71262]@oldschool[/USER] is right, better no anti-fingerprinting measures than half baked counter measures, [/QUOTE]
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