Reply to thread

Message

<blockquote data-quote="fabiobr" data-source="post: 898993" data-attributes="member: 78956">If you see the market strategy, their trying to sell them to the home users as a &quot;gamer&quot; product, trying to erase their old image of a heavy AV.And I really asked myself how Kaspersky has so much money to do this marketing, here in Brazil they paid big YouTube hardware channels to test their &quot;gaming mode&quot;. I don&#039;t know if in other countries is the same thing, or the other AVs marketing is weak here in Brazil.Kaspersky is known here in Brazil as a &quot;top advanced suite&quot;, like &quot;geek person uses Kaspersky&quot;, since 2008 when it&#039;s became famous with ESET NOD32. But I imagine in the rest of the world Kaspersky has some old &quot;heavy&quot; famous, maybe, because its old versions.Since that age, Avast and Kaspersky is pretty famous here in Brazil. When Kaspersky launched free version, I saw that feeling of a &quot;top advanced product&quot; being avaible for the average user, a lot of computer techs start to installing Kaspersky on clients PCs instead of Avast.Coming back to marketing, if you see, Kaspersky doesn&#039;t even tell it has a free product, if you open the pages you see only their paid products.I tell my friend to install Kaspersky, he opened the site and asked me &quot;Is that paid? I&#039;m not gonna pay...&quot; and I have to send to him the exact link.And it&#039;s a trade: I know recommending Kaspersky to my friends its going to collect more data, and I&#039;m gonna be more and more protected HAHAHA</blockquote>

[QUOTE="fabiobr, post: 898993, member: 78956"] If you see the market strategy, their trying to sell them to the home users as a "gamer" product, trying to erase their old image of a heavy AV. And I really asked myself how Kaspersky has so much money to do this marketing, here in Brazil they paid big YouTube hardware channels to test their "gaming mode". I don't know if in other countries is the same thing, or the other AVs marketing is weak here in Brazil. Kaspersky is known here in Brazil as a "top advanced suite", like "geek person uses Kaspersky", since 2008 when it's became famous with ESET NOD32. But I imagine in the rest of the world Kaspersky has some old "heavy" famous, maybe, because its old versions. Since that age, Avast and Kaspersky is pretty famous here in Brazil. When Kaspersky launched free version, I saw that feeling of a "top advanced product" being avaible for the average user, a lot of computer techs start to installing Kaspersky on clients PCs instead of Avast. Coming back to marketing, if you see, Kaspersky doesn't even tell it has a free product, if you open the pages you see only their paid products. I tell my friend to install Kaspersky, he opened the site and asked me "Is that paid? I'm not gonna pay..." and I have to send to him the exact link. And it's a trade: I know recommending Kaspersky to my friends its going to collect more data, and I'm gonna be more and more protected HAHAHA [/QUOTE]

Verification