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<blockquote data-quote="robboman" data-source="post: 1087550" data-attributes="member: 73543"><p>We should realize that the average users has a completely different view on these added features compared to people that browse malware tips for example. People browsing forums like malware tips often wants a very lean product, just a AV and no features they consider extra bloat. But the big market for AV companies are the casual users. </p><p></p><p>After the release of Windows Defender as a integrated av and it getting more competent in terms of protecting users, AV companies got forced to compete in different areas. Many casual users requested features like a VPN/password vault/PC optimizer and so on. AV companies are just delivering features the average users wants to see in the product, and it's a way to differentiate from Windows Defender.</p></blockquote><p></p>
[QUOTE="robboman, post: 1087550, member: 73543"] We should realize that the average users has a completely different view on these added features compared to people that browse malware tips for example. People browsing forums like malware tips often wants a very lean product, just a AV and no features they consider extra bloat. But the big market for AV companies are the casual users. After the release of Windows Defender as a integrated av and it getting more competent in terms of protecting users, AV companies got forced to compete in different areas. Many casual users requested features like a VPN/password vault/PC optimizer and so on. AV companies are just delivering features the average users wants to see in the product, and it's a way to differentiate from Windows Defender. [/QUOTE]
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