Battle Malicious Web URL Blocking (Malware, Trojan, Rootkit, Phishing, Adware, Worm, Spyware, ... etc)

Majority of AV can do well against web url blocking, due to the fact where certain/ frequent test happen; there's a consistency from mentioned post like Kaspersky, ESET, Trend Micro, even Bitdefender and Norton caused it can provide quick response considered on zero day links.

But don't forget that browser like Internet Explorer can do very well through their SmartScreen Filter since it can prevent any unknown or malicious on such maturity of links/ software.
 
So this thread has got responses: ESET, Kaspersky, Trend Micro, Norton, Bullguard, McAfee, F-Secure, Webroot, Avast and others.

I wonder if OP has got what product to choose, or if he's still back to square zero.

It's important to note that threads like this will only help to get individual favorites.

Including polls, Explaining reasons, Shortlisting products and Common sense will only help to get the most of out of any thread.