- Aug 17, 2014
- 11,104
According to a recent report by RAVE Reviews, Microsoft is one of the most-hated brands in the world. RAVE Reviews used the research tool SentiStrength to review over one million brand-related tweets. These tweets were used to calculate a hate rate based on the percentage of negative tweets. RAVE Reviews then split brands into categories and broke down results based on location.
According to the analyzed tweets, people in the U.S. hate Microsoft more than Google, Facebook, and Amazon. Microsoft saw a negative-tweet percentage of 41.57% in the U.S. The story internationally isn't much better for Microsoft. It is the most hated tech brand in 22 countries around the world, according to the report.
Microsoft among most-hated brands, according to Twitter comments
People on Twitter appear to hate Microsoft, LEGO, and several other popular brands.
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