Nothing helps rivals in the private sector find common ground quicker than the threat of government intervention.
Microsoft and Mozilla – makers of dueling browsers Internet Explorer and Firefox – could be headed towards some kind of industry agreement on giving netizens the power to stop ad networks from tracking their behavior.
Mozilla's chief executive Gary Kovacs has told the Wall Street Journal that the US government will probably mandate the use of a do-not-track tool in browsers to stop sites following users. According to the WSJ's Digits blog, he said: "It probably doesn't need to be regulated, but it probably will be...The thing that will give it teeth is what the user decides." He believes netizens will forgo technology and websites that offer simple privacy protections.
More details - link
Microsoft and Mozilla – makers of dueling browsers Internet Explorer and Firefox – could be headed towards some kind of industry agreement on giving netizens the power to stop ad networks from tracking their behavior.
Mozilla's chief executive Gary Kovacs has told the Wall Street Journal that the US government will probably mandate the use of a do-not-track tool in browsers to stop sites following users. According to the WSJ's Digits blog, he said: "It probably doesn't need to be regulated, but it probably will be...The thing that will give it teeth is what the user decides." He believes netizens will forgo technology and websites that offer simple privacy protections.
More details - link
