Microsoft hires Disney director to help with Windows 8 campaign

[win7holic]

Microsoft knows that to successfully launch Windows 8 to the consumers, you must execute a near flawless media campaign leading up to the platform release. Because of this, Microsoft has pulled in a director from Disney to help facilitate the impending launch.

The information about the recent hire comes from the Register who states that Jay Victor has now been working at Microsoft for nearly a month. Before coming to Microsoft, Jay worked for Disney where he managed brand strategy for family entertainment. At his previous position, his job duties included "market research, business development, product development, creative, and marketing". The Register states:

Victor's initial focus will be Office, Windows, Bing, and Xbox, which the posting said "has accountability for brand stewardship on primary brand(s)." This means that one of Victor's first jobs will be introducing Windows 8, the successor to Windows 7

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[Jack]

Microsoft has a great team at the Resource Department so I have no doubt that this guy is a pro.I wonder how much M$ will pay for his services.
News of Windows 8 is already all over the web ,and as we get closer to the release date the marketing campaign will become more aggressive.Microsoft has a real though competition from Apple who apparently have manage to master the marketing campaigns.