- Feb 4, 2016
- 2,520
GoDaddy has the best password policy among consumer websites; Netflix, Pandora, Spotify and Uber have the worst. This is the finding of a new study into the password practices that different companies encourage or force onto their users.
Dashlane, developer of the Dashlane password manager app that can synchronize passwords across all platforms, has published the findings of its 2017 Password Power Rankings study. It used five researchers to examine the password security criteria of 37 popular consumer sites, and 11 popular enterprise sites. Each site was given one point for each of five good practice criteria.
Dashlane accepts that password choice is the responsibility of end users, but believes that the service websites also have a responsibility to help the user. "It's our job as users to be especially vigilant about our cybersecurity, and that starts with having strong and unique passwords for every account," said Dashlane CEO Emmanuel Schalit. "However, companies are responsible for their users, and should guide them toward better password practices."
Earlier this year, an analysis of 10 million passwords revealed that the 25 most popular passwords are used to secure over 50% of accounts. Dashlane's recommendation to online service providers in such cases is basically fourfold. Firstly, passwords should have a minimum length of eight characters. Secondly, they should be required to be a case-sensitive mix of upper and lowercase alpha and numeric characters. Thirdly, the service provider should ban the most popular passwords. And finally, in case an attacker is working through a list of common passwords, an automatic account lock should be applied after a pre-defined number of failed accounts.
While such practices from the service providers will help the user, every web user must remember that that it is his or her responsibility to choose a strong and unique password for each different account.