Mozilla Is Going to Track Facebook Tracking You

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https://gizmodo.com/mozilla-is-going-to-track-facebook-tracking-you-1848338946

Aside from the plethora of scummy privacy practices Facebook uses to track your every move on its myriad platforms, the company’s also come up with plenty of sneaky ways to keep tabs on you off its sites as well. Now, a new study wants to fight back against these offsite trackers by... tracking them back. Researchers at Mozilla announced this week the launch of its “Facebook Pixel Hunt” study, which seeks to track the company’s immense web-wide tracking network and investigate the intel it’s collecting on users.

As the name suggests, this study is focused on a piece of tracking tech known as the “Facebook pixel.” Chances are, you’ve visited a site that uses it; these tiny pieces of tech are buried in literally millions of sites across the web, from online stores to news outlets to... well, you name it. In exchange for onboarding a free pixel on their site, these sites can then track their own visitors and microtarget ads with the same sort of precision you’d expect from a data-hungry company like Facebook.

Mozilla Is Going to Track Facebook Tracking You

Mozilla's "Facebook Pixel Hunt" study will run until mid-July—and the company wants your help.

gizmodo.com