- Jan 24, 2011
- 9,378
- Content source
- http://www.pcmag.com/article2/0,2817,2496196,00.asp
Mozilla's brief experiment with Firefox ads is over.
"Users want content that is relevant, exciting and engaging," Darren Herman, Mozilla's VP of content services, wrote in a blog post. "We have therefore made the decision to stop advertising in Firefox through the Tiles experiment in order to focus on content discovery."
Mozilla started testing different ad options for its browser last year, adding company-sponsored tiles to blank tabs in an effort known as Directory Tiles. In May, Mozilla announced a "complement" to Directory Tiles, dubbed Suggested Tiles, which served up ads based on your Web history.
When a user opens a new Firefox tab, they see small boxes, known as tiles, with various elements: frequently visited sites, default suggestions, messages from Mozilla, or ads. The latter took into account sites you previously visited and offered recommendations from ad partners.
"We believe that the advertising ecosystem needs to do better – we believe that our work in our advertising experiments has shown that it can be done better," Herman wrote. "Mozilla will continue to explore ways to bring a better balance to the advertising ecosystem for everyone's benefit, and to build successful products that respect user privacy and deliver experiences based upon transparency, choice, and control."
Read more: Mozilla Kills 'Suggested Tile' Ads on Firefox
