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<blockquote data-quote="Windows_Security" data-source="post: 702107" data-attributes="member: 50782">[USER=68429]@NoVirusThanks[/USER] Andreas don&#039;t lose yourself in more rules and options, expand your audience and find as much false positives as you can.Just read Everet M. Roger&#039;s diffusion of innovation. Read the <a href="https://en.wikipedia.org/wiki/Diffusion_of_innovations" target="_blank">WIKI</a> page a little further, down to the bottom and realize that in 1962 a professor in rural sociology already mentioned people, social systems and communication channels as key actors for adoption of innovation (did I hear someone say social media?).Keep the six key characteristics in mind when developing options and features for software:<ol>
<li data-xf-list-type="ol">Relative advantage</li>
<li data-xf-list-type="ol">Compatibility with existing systems</li>
<li data-xf-list-type="ol">Complexity in use</li>
<li data-xf-list-type="ol">Trial-ability</li>
<li data-xf-list-type="ol">Observed effects (how easy are these to communicate, the fameous elevator pitch is based on this)</li>
<li data-xf-list-type="ol">Sustainability or reinvention purpose (use it for different goals over a longer period of time, e.g. use it to block new malware),</li>
</ol>It is still the playbook to follow when going to market with IT innovations, so I challenge you stay focused: when you need more than three lines text to explain the purpose of OS Armor your ship has set sail without paying passengers aboard.</blockquote>

[QUOTE="Windows_Security, post: 702107, member: 50782"] [USER=68429]@NoVirusThanks[/USER] Andreas don't lose yourself in more rules and options, expand your audience and find as much false positives as you can. Just read Everet M. Roger's diffusion of innovation. Read the [URL='https://en.wikipedia.org/wiki/Diffusion_of_innovations']WIKI[/URL] page a little further, down to the bottom and realize that in 1962 a professor in rural sociology already mentioned people, social systems and communication channels as key actors for adoption of innovation (did I hear someone say social media?). Keep the six key characteristics in mind when developing options and features for software: [LIST=1] [*]Relative advantage [*]Compatibility with existing systems [*]Complexity in use [*]Trial-ability [*]Observed effects (how easy are these to communicate, the fameous elevator pitch is based on this) [*]Sustainability or reinvention purpose (use it for different goals over a longer period of time, e.g. use it to block new malware), [/LIST] It is still the playbook to follow when going to market with IT innovations, so I challenge you stay focused: when you need more than three lines text to explain the purpose of OS Armor your ship has set sail without paying passengers aboard. [/QUOTE]

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