Profiling hackers using the Malvertising Attack Matrix by Confiant

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What is Malvertising?​

A relatively new threat vector, Malvertising is a cyber-attack relying on ad networks and digital ads exposing virtually any internet user surfing the web to the risk of infection.

From my experience, if I have to compare with what we know from the cyber security world, I would define Malvertising as the following: Malvertising is a mixture of watering holes, exploit kits, web attacks and drive-by downloads all combined and run by now identifiable threat groups called Malvertisers.