Pure: No more hard drives will be sold after 2028

LASER_oneXM

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n the latest blast of the HDD vs SSD culture wars, a Pure Storage exec is predicting that no more hard disk drives will be sold after 2028 because of electricity costs and availability, as well as NAND $/TB declines.

Shawn Rosemarin, VP R&D within the Customer Engineering unit at Pure, told B&F: “The ultimate trigger here is power. It’s just fundamentally coming down to the cost of electricity.” Not the declining cost of SSDs and Pure’s DFMs dropping below the cost of disks, although that plays a part.

In his view: “Hard drive technology is 67 years old. We need to herald this technology that went from five megabytes the size of this room to where we are today. And even the latest HAMR technology, putting a laser on the top of the head in order to heat up the platters, is pretty remarkable … But we’re at the end of that era.”

HDD vendors sing a different tune, of course. Back in 2021, HDD vendor Seagate said the SSD most certainly would not kill disk drives. There’s a VAST vs Infinidat angle to it as well, with the former also stating disk drive IO limitations would cripple the use of larger disk drives in petabyte-scale data stores, with Infidat blasting back that it “must be joking.” Gartner has had a look in too, claiming that enterprise SSDs will hit 35 percent of HDD/SSD exabytes shipped by 2026 – though that would make Rosemarin’s 2028 cutoff unlikely. Pure recently stated SSDs would kill HDDs in a crossover event that would happen “soon.”
 

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