At $100,000 per precious second, an ad during the Super Bowl isn't cheap. But many advertisers during Super Bowl XLV tried to stretch their dollar by adding a social component to their TV spots.
A number of companies began companion social media campaigns before their commercials even aired, including Doritos, Twentieth Century Fox, Budweiser, and Mercedes. For this, AdAge declared 2011's Super Bowl the "Social Bowl." But when the ads aired Sunday night, very few of them actually featured much of a significant social component.
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A number of companies began companion social media campaigns before their commercials even aired, including Doritos, Twentieth Century Fox, Budweiser, and Mercedes. For this, AdAge declared 2011's Super Bowl the "Social Bowl." But when the ads aired Sunday night, very few of them actually featured much of a significant social component.
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