So there you have it - the iPhone 5 is now among us. There was no clever surprise name conjured up at the last minute and, in all honesty, no real standout features. In fact, the unthinkable may just have happened yesterday: the iPhone 5 arrived, and it isn't the greatest phone the world has ever seen. Sexy svelte body and carefully considered screen size aside, it just didn't have the 'wow' factor you expect from a blockbuster smartphone launch in 2012, let alone an Apple unveil.
It was, for me, an underwhelming night that confirmed a number of uncomfortable truths, the first being that Tim Cook is a poor man's Steve Jobs. On a personal level, I'm not a fan of either man, though I can of course appreciate Jobs' invaluable contribution to the tech industry. Moreover, I can't help but feel that Jobs would have somehow managed to sell us the iPhone 5, to find its one really special feature and force us to appreciate it.
Maybe there's something massively unique and different about Lightning that I still don't know, or maybe the five-element sapphire lens on the improved camera sets the iPhone 5 apart from its rivals for another year. Whatever the case, I was – like many others – ready to be amazed by the iPhone 5, yet under Cook's stewardship it has been allowed to disappoint.
Read more: http://www.itproportal.com/2012/09/13/the-iphone-5-a-case-study-in-mediocrity-and-apples-rotten-ethos/#ixzz26pmLaDL1
