- Jul 22, 2014
- 2,525
It's no joke how much data your internet service provider can collect about you. A new service from Cloudflare aims to change that.
These days, you may wish you had a magic switch you could flip to keep your data more secure.
The misuse of Facebook user data by Cambridge Analytica is only the latest consumer privacy flap to create outrage. Remember the Equifax hack? That affected more than 230 million people. And in 2017, US lawmakers reversed Obama-era rules that forbade your internet service provider from making money off your web-browsing history.
Suddenly internet users are realizing that their internet service providers have been amassing huge troves of data on all the websites they visit. People aren't happy about that, and it seems there's nothing we can do about it.
So a magic switch would be nice. And that's essentially what website performance and security giant Cloudflare set out to create with its new tool called 1.1.1.1. Announced Sunday, 1.1.1.1 aims to speed up your internet connection and make it impossible for your ISP to collect your browsing history. That's big news at a time when consumers are demanding more control of their data.
"If you switch to 1.1.1.1, then that ledger of where you're going online is not being kept by your ISP," Matthew Prince, CEO of Cloudflare, said in an interview.
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Taking it one step further
Prince acknowledges that 1.1.1.1 is no silver bullet. Internet service providers still have other tools for sniffing out which websites you visit. That's because some key information about your web-browsing habits is encoded into the bits and bytes that travel over the internet, and ISPs can intercept that information and read it.
Cloudflare is hoping to help solve that problem, too. It's promoting the implementation of a system called DNS over HTTPS, which encrypts that dataabout your web browsing as it flows online.
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...
These days, you may wish you had a magic switch you could flip to keep your data more secure.
The misuse of Facebook user data by Cambridge Analytica is only the latest consumer privacy flap to create outrage. Remember the Equifax hack? That affected more than 230 million people. And in 2017, US lawmakers reversed Obama-era rules that forbade your internet service provider from making money off your web-browsing history.
Suddenly internet users are realizing that their internet service providers have been amassing huge troves of data on all the websites they visit. People aren't happy about that, and it seems there's nothing we can do about it.
So a magic switch would be nice. And that's essentially what website performance and security giant Cloudflare set out to create with its new tool called 1.1.1.1. Announced Sunday, 1.1.1.1 aims to speed up your internet connection and make it impossible for your ISP to collect your browsing history. That's big news at a time when consumers are demanding more control of their data.
"If you switch to 1.1.1.1, then that ledger of where you're going online is not being kept by your ISP," Matthew Prince, CEO of Cloudflare, said in an interview.
...
...
Taking it one step further
Prince acknowledges that 1.1.1.1 is no silver bullet. Internet service providers still have other tools for sniffing out which websites you visit. That's because some key information about your web-browsing habits is encoded into the bits and bytes that travel over the internet, and ISPs can intercept that information and read it.
Cloudflare is hoping to help solve that problem, too. It's promoting the implementation of a system called DNS over HTTPS, which encrypts that dataabout your web browsing as it flows online.
...
...
