The upcoming version of the highly-popular Linux distribution Ubuntu 12.10 has already sparked a wave of protest with the addition of a new Amazon shopping lens that blends local search results with Amazon product recommendations.
Although users complain that local searchers would get reported to Amazon, Ubuntu founder Mark Shuttleworth published a blog post to clear up the issue. According to Shuttleworth, the Amazon search results will not even be monetized by Canonical, the company that makes and supports Ubuntu. They will be used just to enhance the user experience and allow them to expand their search on the web.
Sources