"The deal, which may be announced in the next few days according to people familiar with the matter, will likely bring to an end the tumultuous reign of Chief Executive Officer Marissa Mayer, who tried and failed to re-invent Yahoo as an independent company. If finalized, the nation’s largest wireless carrier would add the iconic web pioneer and its millions of daily users to a growing stable of media properties.
Verizon is discussing a price close to $5 billion for Yahoo’s core internet business, one of the people said. While the deal doesn’t include the company’s patents at this stage, it does include real estate assets.
With the wireless industry maturing, Verizon has been buying up internet and advertising technology companies, including AOL, and presenting itself as the best bet to take on Alphabet Inc.’s Google and Facebook Inc. in mobile advertising. Yahoo has millions of users, a collection of websites including Flickr, Tumblr and Yahoo Finance and Sports and some useful digital-ad tech like Flurry and BrightRoll. Together with AOL, the new Yahoo under Verizon may have a better chance of competing in a digital ad market dominated by two big players.
Yahoo shares were up 0.9 percent at 12:18 p.m. to $39.21. They have gained 18 percent so far this year."
Verizon is discussing a price close to $5 billion for Yahoo’s core internet business, one of the people said. While the deal doesn’t include the company’s patents at this stage, it does include real estate assets.
With the wireless industry maturing, Verizon has been buying up internet and advertising technology companies, including AOL, and presenting itself as the best bet to take on Alphabet Inc.’s Google and Facebook Inc. in mobile advertising. Yahoo has millions of users, a collection of websites including Flickr, Tumblr and Yahoo Finance and Sports and some useful digital-ad tech like Flurry and BrightRoll. Together with AOL, the new Yahoo under Verizon may have a better chance of competing in a digital ad market dominated by two big players.
“This will expand Verizon’s advertising base by 200 million more visitors,” Entner said. “This will be a large driver of the advertising engine. They also can collect a whole lot more user data to make the ads more relevant. They will be in more places with better ads.”
Yahoo shares were up 0.9 percent at 12:18 p.m. to $39.21. They have gained 18 percent so far this year."
