I can tell you that PCMag reviews aren't really considered in the online malware removal community due to the way tests are conducted, so personally I'm already discarding that one. And I never heard about the second site, so I cannot say anything objective about it.
Here's a most recent review of SpyHunter.
An objective test of the anti-spyware application SpyHunter — Certly, Inc.
Most of these samples were also old, and still not detected by SpyHunter. Also, the best review (test) of SpyHunter was done in 2014 by AVLab, and it didn't turn out very well.
https://avlab.pl/sites/default/files/files/free_antivirus_scanner_test_ENG.pdf
Also, ESG never asked any reputable lab to test their product (AV-Test, AV-Comparative, etc.) so that in itself is also suspicious.
Honestly, I won't be buying a licence for SpyHunter because I know what will happen: I'll be billed twice what they're asking for because of their poor payment processor (and this is still the case today).
spyhunter vs malwarebytes vs iobit - Page 4 - Anti-Virus, Anti-Malware, and Privacy Software
Not to add that ESG is also spamming BleepingComputer forums (and I'm sure, many others) with their own program via affiliate websites.
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In my book, there's literally no reason to use SpyHunter, nor side with ESG. You might say that I'm biased because I'm also a volunteer on BleepingComputer, and I understand that, though I dealt with users who used SpyHunter way before I joined BC, and the problems/issues people have with SpyHunter/ESG today, are the same as the ones I dealt with in the past.
I agree that no Antivirus will protect a system at 100%, and that's why no one in the security community recommend online using an Antivirus as their layer of protection. Most of the infections can be prevented by practicing safe computing, and hardening your web browsers. In the end, if you end up infected because you downloaded and ran a suspicious file on purpose without checking it first, the fault lies on you, not your Antivirus.