What Mozilla has planned for Firefox in 2018 (ad-filtering and more)

LASER_oneXM

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As a user of the web browser Firefox or someone who is interested in trying it out, you probably would like to know more about what Mozilla has planned for Firefox in 2018 (and beyond).

With Google integrating limited advertisement blocking into the Chrome browser and other nice to have features into the web browser, it is only natural to wonder what Mozilla has planned in this regard.

Good news for users interested in Firefox is that Mozilla has big plans for Firefox in 2018; the following paragraphs reveals new features that Firefox users will have at their disposal this year (if the schedule holds).

You can check out the full list on Mozilla's Wiki website. The list below highlights the, in my opinion, most important changes and improvements.

I reveal what I think about the announced changes after the list and would like to know what you think about the plans as well.

Firefox in 2018
firefox-2018.jpg


The user experience is one of the key areas that Mozilla targets for improvements.

The organization plans to integrate ad-filtering, ad re-targeting protection and other features into the browser that improve the user experience:

  • Firefox will block certain types of ads that impact the user experience in a negative way. Mozilla is in the research stage at this point and it is unclear if the organization will come up with its own list of problematic ad formats and types, or if it will use the list that Google uses in Google Chrome.
  • Mozilla plans to integrate ad re-targeting protection into Firefox. Re-targeting "follows" users around on the Web to get them to buy a certain product they were interested in. The organization wants to block cross-domain tracking to eliminate this.
  • Tracking Protection will get granular controls so that users may disable or enable specific types of trackers. Also, trackers will be blocked on page load if they affect the page load performance.
  • Video autoplay toggle to block sites from playing video automatically.
  • Breach Alerts highlights to a user of the browser if a site was compromised in the past (see Mozilla plans to add breach warnings to Firefox)
 

LASER_oneXM

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source(bleepingcomputer.com): Firefox to Get an Ad Filtering System

Mozilla engineers are planning an ad filtering system for Firefox that would block certain types of intrusive ads with the switch of a button.


The ad filtering system is expected to land in Q3 2018 and was announced in a wiki page containing Mozilla's plans for Firefox for the current year.


Firefox to filter deceptive ads, inpage popups, autoplay videos
"At Mozilla we work in the open," Peter Dolanjski, Product Manager of Firefox, told Bleeping Computer in an email. "The Firefox Roadmap is a vision of what we are planning for the year, and for some of the items listed we are still in the early stages."

"We are researching and, in some cases, developing various methods of blocking invasive forms of advertising," Dolanjski says. "This includes: autoplaying videos with sound (public discussion here), in-content pop-ups (add-on to report examples here) and a variety of other deceptive practices (listed here)."

"While these methods are based on ad and content types, our final approach will be announced at a later date. We expect to integrate this functionality directly into Firefox."
 

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