Mozilla engineers are planning an ad filtering system for Firefox that would block certain types of intrusive ads with the switch of a button.
The ad filtering system is expected to land in Q3 2018 and was announced in a wiki page containing Mozilla's plans for Firefox for the current year.
Firefox to filter deceptive ads, inpage popups, autoplay videos
"At Mozilla we work in the open," Peter Dolanjski, Product Manager of Firefox, told
Bleeping Computer in an email. "The
Firefox Roadmap is a vision of what we are planning for the year, and for some of the items listed we are still in the early stages."
"We are researching and, in some cases, developing various methods of blocking invasive forms of advertising," Dolanjski says. "This includes: autoplaying videos with sound (public discussion
here), in-content pop-ups (add-on to report examples
here) and a variety of other deceptive practices (listed
here)."
"While these methods are based on ad and content types, our final approach will be announced at a later date. We expect to integrate this functionality directly into Firefox."