Advice Request Why doesn't mailo get better market share?

[Cleo]

I've been using a Mailo (formerly net courier) family plan for a year now.
In terms of value (5 premium accounts for 5 years is ~USD$120) it is very competitive,. I haven't seen any better value.
Its features and customizations are extensive.
Its easy to use including the pgp functionality if you want/need to use it.
It almost never appears on "top X email providers or 201Y" lists. Why?

Is the jurisdiction an issue? EU privacy laws are not the worst.

The only negatives I give Mailo is that the iOS app has trouble rendering html format emails on very small screens.

What are your security considerations when choosing a family email provider?

Others tested include:
I have tried paid services viz Tutanota, Protonmail, Zoho, Startmail, Lycos, Hushmail & CTemplar and they are okay but nowhere near the same value for money.
I have tried free services like CTemplar, iCloud, Yandex, Vivaldi, Yahoo, Gmail, Outlook, Inbox, Seznam/Zoznam, Excite & GMX/Mail.com and they all have strengths and weaknesses.
(I could write reviews of all of them)

 

[Ink]

One possible reason: Never heard of it, until now.

 

[Cleo]

One possible reason: Never heard of it, until now.

I guess that's the rub of my question. Why does it appear to be a strong product and is still barely known?

 

[Digmor Crusher]

One possible reason: Never heard of it, until now.

Good point.

Point 2 : 99 % of computer users probably don't use a paid email service.

 

[Cleo]

Good point.

Point 2 : 99 % of computer users probably don't use a paid email service.

Mailo does indeed have a basic free account that runs minimal ads.

 

[TairikuOkami]

Mailo does indeed have a basic free account that runs minimal ads.

But it does not work, for free. You have to pay to be able to receive emails. I paid for 3 months and I wonder if it continues to work for free. If not, I will switch to posteo.de