- Nov 5, 2011
- 5,855
Why The Microsoft Surface Just Died Last Week - topic here ..
Here : on forbes.com : http://www.forbes.com/sites/quicker...hy-the-microsoft-surface-just-died-last-week/
..
'Nadella represents a new, better age for the company. He is a decade younger than his predecessor and looks young for his age. He has a different, laid back style. He’s nerdy. He’s technical. He’s cool. He’s the future. And with last week’s announcement he has pointed the company in a direction that will likely leave the Microsoft Surface behind. Why? Two reasons.
For starters, the company has officially abandoned its “Windows First” policy. This is not just a strategy. It’s a complete change in perception and branding. No offense on Bill Gates, but he’s the old guard. And so is Steve Ballmer. They represent all that was wonderful about Microsoft two decades ago – the arrogance, the confidence, the ruthlessness, the brilliance. But they are from another age. They are from the age of DOS, OS/2, Lotus, Netscape, Borland, WordPerfect and other brands that are mostly unrecognizable to the 25 year old person working today. They don’t remember the excitement of the “Start” button or the first time you could transfer a file over a dial up connection. They were babies when Windows dominated the earth, Apple AAPL +0.26% was facing bankruptcy and Google GOOG +0.28% was just a mathematical term. But that’s ancient history now.
And Nadella understands that. He is a break from that history. At 47, he’s a hundred years younger than Ballmer and Gates in terms of technology. He remembers those days but has little nostalgia for them. He has no emotional ties to Windows. He looks at a world today where the great majority of devices sold now and in the future will not have Windows installed on them. And he’s OK with that. This is opportunity for a company like Microsoft. And he’s positioning his company to take advantage of that opportunity. A Windows First policy was the reason behind products like the Surface. Not anymore.
Secondly, and most importantly, Nadella is taking Microsoft back to the very root of what the company is: a maker of software.'
..
Read more at the website, please ..
Here : on forbes.com : http://www.forbes.com/sites/quicker...hy-the-microsoft-surface-just-died-last-week/
..
'Nadella represents a new, better age for the company. He is a decade younger than his predecessor and looks young for his age. He has a different, laid back style. He’s nerdy. He’s technical. He’s cool. He’s the future. And with last week’s announcement he has pointed the company in a direction that will likely leave the Microsoft Surface behind. Why? Two reasons.
For starters, the company has officially abandoned its “Windows First” policy. This is not just a strategy. It’s a complete change in perception and branding. No offense on Bill Gates, but he’s the old guard. And so is Steve Ballmer. They represent all that was wonderful about Microsoft two decades ago – the arrogance, the confidence, the ruthlessness, the brilliance. But they are from another age. They are from the age of DOS, OS/2, Lotus, Netscape, Borland, WordPerfect and other brands that are mostly unrecognizable to the 25 year old person working today. They don’t remember the excitement of the “Start” button or the first time you could transfer a file over a dial up connection. They were babies when Windows dominated the earth, Apple AAPL +0.26% was facing bankruptcy and Google GOOG +0.28% was just a mathematical term. But that’s ancient history now.
And Nadella understands that. He is a break from that history. At 47, he’s a hundred years younger than Ballmer and Gates in terms of technology. He remembers those days but has little nostalgia for them. He has no emotional ties to Windows. He looks at a world today where the great majority of devices sold now and in the future will not have Windows installed on them. And he’s OK with that. This is opportunity for a company like Microsoft. And he’s positioning his company to take advantage of that opportunity. A Windows First policy was the reason behind products like the Surface. Not anymore.
Secondly, and most importantly, Nadella is taking Microsoft back to the very root of what the company is: a maker of software.'
..
Read more at the website, please ..
