- Apr 20, 2011
- 2,079
A few weeks ago, the rumor mill on the Internet spilled out news that YouTube was preparing to launch a new slate of original video programming in a more "TV network" style format. Late on Friday, YouTube finally confirmed those rumors and also posted up a preview site showing the many new and original shows that are planned for this new format.
In a note on its blog, YouTube said the goal of this new effort was to "bring an even broader range of entertainment to YouTube, giving you more reasons to keep coming back again and again." It's clear that YouTube sees its vast worldwide audience as the perfect way to introduced more structured original programming, much like a cable TV network, rather than depend on user submitted videos of cute cats or people getting hit in the nether regions.
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