YouTube testing 4K 2160p Premium playback

[Ink]

Content source

https://9to5google.com/2022/10/03/youtube-premium-4k-test/

According to multiple reports [1, 2] across Reddit over the past month, YouTube has been testing a change to that status quo. For those in Google’s experiment group, when selecting a specific resolution for a video, non-subscribers members will see the word “Premium” next to the option for 4K/2160p.

Simply put, the experiment adds a new restriction to free users of YouTube while simultaneously serving as a new “perk” of YouTube Premium.

As it stands today, the YouTube Premium subscription removes advertising from the platform, lets you play videos in the background on Android, and even download videos to watch offline. The subscription also bundles Google’s music streaming service YouTube Music.

 

[TedCruz]

View attachment 269759

oh so the 4 forced 30 second ads didn't work out for them? What a shame.

 

[TedCruz]

View attachment 269759

I got the glimpse of the future

 

[silversurfer]

Team YouTube's official Twitter account has revealed that paid 4K streaming was an experiment, and the company has "fully turned it off."

Google did not comment on why it abandoned the idea. It is not hard to believe that overwhelmingly negative customer feedback was among the main deciding factors. Still, Team YouTube asked another frustrated customer to leave feedback about the experiment, so it is possible that YouTube has not fully put the idea to bed.

YouTube ends controversial experiment with Premium 4K playback

Google has ended the controversial experiment of putting 4K videos on YouTube behind a paywall. The company has confirmed that all users should now be able to watch high-res videos without Premium.

www.neowin.net