You’ve probably seen the ads — dramatic, emotional, and promising to save lives with a simple suction device called ChokeHero. Marketed as a fast, reusable anti-choking tool for adults and children, it claims to be a must-have for every home. But beneath the surface, many are starting to ask: is ChokeHero a scam?
In this comprehensive investigation, we uncover how the product is being sold, the misleading marketing tactics used, and the growing complaints from customers who feel duped.
What Makes ChokeHero Highly Suspicious?
At first glance, ChokeHero looks like a well-intentioned innovation — a compact suction device designed to clear blocked airways during a choking emergency. But if you dig deeper, the red flags start piling up.
1. Misleading “FDA Registered” Claim
ChokeHero is heavily promoted as an “FDA registered” device. But here’s the truth most people don’t know:
FDA registration is NOT the same as FDA approval.
Anyone can list a product in the FDA’s device registration database. It doesn’t mean the FDA has tested, verified, or endorsed the product. It’s simply a manufacturer filing notice that the product exists. There is no guarantee of safety, quality, or effectiveness.
2. Fake Medical Endorsements
ChokeHero claims it’s supported by professionals like “British paramedic Mark Ellis.” However, investigations show:
- No official records of Mark Ellis exist.
- The image used is a generic stock photo.
- There are zero credentials or links verifying his identity or association with the device.
This type of fabricated endorsement is a classic red flag used by scam products to build false credibility.
3. Lack of Verified Medical Certifications
Medical-grade devices — especially those intended for emergencies — require certifications like:
- CE marking (for sale in Europe)
- NHS approval (UK)
- MHRA certification (UK health products)
- FDA approval, not just registration
ChokeHero lacks all of these.
No testing data. No hospital or emergency services use. No peer-reviewed studies. Nothing to prove it works.
4. Aggressive Social Media Ads + Fake Reviews
ChokeHero’s marketing strategy revolves around:
- Dozens of emotionally charged video ads across Facebook, Instagram, and TikTok
- Fake reviews on the site with stock images
- Urgency tactics like “50% off today only” and “limited stock”
Their goal is to emotionally manipulate worried parents and caregivers into buying — fast — before researching.
5. Dropshipping and Counterfeit Warnings
According to a public statement from LifeVac, a well-known legitimate anti-choking device company, ChokeHero is:
“A Chinese knockoff of our product, sold via dropshipping websites under misleading names.”
This means:
- The product is cheaply mass-produced.
- The seller likely never touches the product.
- Returns and refunds are nearly impossible.
- You might receive a product, but it’s low quality and may not even function properly.
Many customers report that the device broke upon first use or had no suction power at all.
How The ChokeHero Scam Works
Understanding how the ChokeHero scam operates helps you avoid falling for similar traps. Here’s a detailed breakdown:
Step 1: Social Media Targeting
The scam starts with targeted ads:
- Emotionally intense videos showing someone choking, followed by a dramatic save using ChokeHero
- Claims like “This saved my toddler” or “It’s FDA approved”
- Offers like “50% OFF for today only” or “Limited stock in your area!”
These ads are heavily pushed toward:
- Parents
- Elderly caregivers
- Teachers and school administrators
- People who have previously bought health or safety products
Step 2: The Illusion of Credibility
The website is clean, modern, and filled with fake trust signals:
- ★★★★★ Reviews with fake names and photos
- “Used by 15,000+ families”
- Fake badges saying “Medical-Grade” and “FDA Registered”
- Endorsements from made-up medical professionals
They intentionally blur the line between real and fake, making it difficult for the average shopper to tell the difference.
Step 3: One-Time-Only Pricing Pressure
Once you’re on the site, you’re bombarded with:
- Countdown timers (“Only 9 left!”)
- Pop-ups saying “Someone in Sydney just bought 2 kits!”
- “Buy 2, Get 1 Free” bundles
These tricks are used to create a false sense of urgency so you don’t leave the page or research.
Step 4: Payment Through Unsecure or Unverified Channels
The payment process often skips secure gateways like PayPal or Amazon Pay. Instead, it uses:
- Stripe or unknown processors
- No invoice or confirmation email
- No shipping tracking
Once the money is paid, communication stops or becomes generic and robotic.
Step 5: Delayed or Defective Delivery
Most victims receive:
- A low-quality plastic device with no instructions
- Missing parts (like pediatric masks)
- Packaging with no brand name
- In many cases, nothing at all
Step 6: No Refund, No Customer Service
Trying to return or get a refund? Good luck.
- The website has no working phone number
- Emails go unanswered or respond with pre-written nonsense
- Refunds are denied unless you send the product back to an untraceable address in China (at your expense)
At this point, the customer realizes they’ve been scammed — but it’s too late.
What To Do If You’ve Been Scammed by ChokeHero
If you suspect you’ve been scammed by ChokeHero or a similar dropshipping site, take action immediately. Here’s what to do:
1. Stop Further Charges
- Contact your bank or credit card provider to file a dispute.
- Report the transaction as fraudulent or unauthorized.
- Ask them to block any recurring charges.
2. Report the Scam to Authorities
Depending on where you live, report to:
- FTC (U.S.): reportfraud.ftc.gov
- ACCC Scamwatch (Australia): scamwatch.gov.au
- Action Fraud (UK): actionfraud.police.uk
3. Leave Honest Reviews
Warn others by posting on:
- Trustpilot
- Facebook groups
- Product review forums
Use relevant keywords like:
- “ChokeHero scam”
- “Is ChokeHero fake?”
- “ChokeHero review dropshipping”
This helps others avoid falling for the same trap.
4. Report the Website
Use tools like:
You can also flag their ads on Facebook and Instagram by clicking “Report Ad.”
5. Educate Friends and Family
Share what you’ve learned — especially with parents, grandparents, and non-tech-savvy people who are most vulnerable to this type of scam.
Frequently Asked Questions (FAQ)
What is ChokeHero?
ChokeHero is a suction-based anti-choking device marketed as a tool to remove airway obstructions in emergencies. It is advertised as easy to use, suitable for all ages, and reusable. However, there are serious concerns about its legitimacy and safety.
Is ChokeHero FDA approved?
No, ChokeHero is not FDA approved. It claims to be “FDA registered,” which simply means the product is listed in the FDA’s database. This registration does not imply approval, testing, or endorsement by the FDA.
Does ChokeHero have real medical endorsements?
There is no verified medical endorsement for ChokeHero. The individual named as a paramedic supporter, “Mark Ellis,” does not appear to exist in any medical registries, and the image used appears to be a stock photo. No legitimate health organizations endorse ChokeHero.
Where is ChokeHero made?
Based on packaging and shipping practices, ChokeHero is likely manufactured and drop-shipped from China. The product resembles cheap versions sold on wholesale websites such as Alibaba.
Is ChokeHero a legitimate company?
There is limited transparency about the company behind ChokeHero. No verifiable address, business registration details, or customer service contact numbers are provided on the website, raising significant red flags.
What do actual medical organizations say about suction-based choking devices?
Major health organizations such as the American Red Cross, American Heart Association, and the FDA recommend traditional choking responses, such as back blows and abdominal thrusts. They do not currently endorse suction-based devices due to a lack of sufficient clinical evidence.
Can I return ChokeHero if I’m not satisfied?
While the website claims a 60-day guarantee, many customers report that refund requests are ignored or denied. The absence of a reliable customer service team makes successful returns difficult.
How can I get my money back?
If you purchased ChokeHero and believe you were misled, you can file a chargeback through your credit card company or dispute the charge through PayPal. Additionally, report the seller to consumer protection agencies in your country.
Is ChokeHero the same as LifeVac?
No, LifeVac is a different product that has undergone more thorough testing and has received some medical endorsements. LifeVac has also publicly warned consumers about counterfeit and imitation products, including ChokeHero.
What should I buy instead of ChokeHero?
Consider purchasing anti-choking devices that are medically reviewed, FDA approved, and supported by clinical studies. LifeVac and Dechoker are two alternatives with more transparency and legitimacy. Always consult with a healthcare professional before using such devices.
The Bottom Line: Is ChokeHero Legit? Absolutely Not.
ChokeHero is not a medically backed or certified device. It’s not FDA approved, has fake endorsements, and is likely a cheap dropshipped knockoff.
While it promises peace of mind in a life-threatening situation, what it actually delivers is:
- Misleading claims
- Fake urgency tactics
- Poor-quality products
- No customer support
- Unsafe or untested performance
If you’re truly looking for a reliable anti-choking device, consult your doctor or look into verified tools like LifeVac, which has documented testing, proper certification, and real-world success.
