Scam Alert: Fake Joules Websites Steal Money and Data

Joules is a popular British clothing and accessories brand known for its colorful designs and prints. Unfortunately, scammers are taking advantage of Joules’ reputation by building fake Joules websites to deceive customers.

Joules fake website

Overview of the Joules Scam

Scammers are creating copycat Joules websites and running slick social media ads to direct shoppers to their fraudulent stores. These fake sites often appear nearly identical to the real site, featuring the same product images, branding, web design, and more.

However, the items sold on these scam Joules websites range from overpriced counterfeits to nothing at all. In many cases, customers receive no products after checkout and payment to the scammers.

This scam also enables serious data privacy issues. The sham sites harvest users’ personal and financial details during checkout, which can then facilitate identity theft and other cybercrimes.

How the Joules Scam Works

The criminals behind this scam use sophisticated techniques to deceive customers, including:

Building Highly Realistic Website Copies

The fake Joules websites are often nearly impossible to distinguish from the real company site. The scammers steal product photos, branding, web copy, the overall template, and other elements to seamlessly mimic the authentic shopping experience.

Without carefully checking the URL, customers can easily be fooled into believing they are on the legitimate domain.

Promoting Sites on Social Media

Scammers run paid ads for their fraudulent websites on platforms like Facebook, Instagram, and TikTok. The slick ads showcase Joules products and link directly to the scam sites.

These social media ads lend an air of legitimacy to the fake sites, further deceiving potential victims.

Offering Suspicious Discounts

To entice bargain hunters, the sham websites promote unrealistic sale prices and discounts on Joules items. These “too good to be true” deals convince shoppers they are getting great savings.

In reality, customers end up overpaying for low-quality knockoffs or getting nothing after payment. The unrealistic discounts are simply bait.

Rushing Customers at Checkout

Scam sites create false urgency during checkout, displaying messages about limited-time sales or low stock to get customers to hurry.

This causes shoppers to speed through checkout without properly vetting the site. Victims hand over their data quickly before recognizing the scam.

Charging Cards and Providing Fake Tracking Info

To delay suspicion of fraud, the fake websites immediately charge cards after checkout and provide fake shipping tracking numbers.

Victims may think their orders are being handled normally. By the time customers realize shipments aren’t coming, the scammers have already stolen their money and details.

What You May Receive From Joules Scam Sites

There are a few common outcomes when ordering from the fraudulent Joules websites:

You Get Nothing

This is the most frequent result. Victims receive no products at all after checkout on the scam sites. Their money is taken and orders disappear, going straight into the scammers’ pockets.

You Get a Knockoff Product

Some customers eventually receive low-quality knockoff items made with inferior materials. The products are often completely different from the original order.

These cheap counterfeits are still drastically overpriced compared to their poor construction. Criminals make big profits on the fake goods.

You Get a Used or Damaged Item

In other cases, people receive products that are clearly used, broken, or otherwise tampered with. Scammers try to pass off secondhand or defective goods as new.

Since no legitimate retailer ships damaged items to shoppers, this is a clear indicator of scam activity.

You Get a Totally Wrong Product

Some scam victims report receiving shipments containing random products unrelated to their order. The items are swapped out with other cheap goods.

Again, getting completely incorrect products demonstrates the scammers have no intent of fulfilling real orders. This switcharoo points to blatant fraud.

In all scenarios, victims lose money while scammers pocket the payments. Shoppers get nothing close to the quality, comfort, and style offered by the real Joules brand.

Dangers of Providing Your Personal and Financial Data

Beyond just losing money on fake orders, customers also have their information stolen when ordering from Joules scam websites.

When you place an order through one of these sham sites, your data is harvested by the criminals running the operation. They collect:

  • Full name
  • Home address
  • Phone number
  • Email address
  • Credit card number
  • Card expiration date
  • CVV code

Armed with this data, scammers can then carry out various forms of identity fraud:

  • Open fake credit cards or bank accounts in your name
  • Take out loans or lines of credit under your identity
  • File fraudulent tax returns to steal your refund
  • Gain access to your other online accounts
  • Make unauthorized purchases with your payment details
  • Commit medical or insurance fraud with your information
  • Sell your information on the dark web to other criminals

Once your data is compromised, it can be extremely difficult and time-consuming to undo the damage. Victims are often left struggling to reclaim their identity and restore their credit.

Who is Behind the Joules Scam?

These fake websites are run by sophisticated cybercriminal networks who specialize in ecommerce scams. They go to great lengths to conceal their true identities:

  • Use VPNs to hide locations
  • Set up shell companies to register scam sites
  • Falsify company details and documents
  • Register domains with fake names or stolen identities
  • Use disposable email addresses and burner phones
  • Funnel illicit payments through money mules and cryptocurrency

This makes it very challenging for authorities to track down the masterminds behind these scams. The people building the fake sites are often just low-level players in larger international cybercrime rings.

While the exact origins vary, many Joules scam groups appear to operate out of countries like China, Nigeria, and Russia. However victims worldwide are targeted.

How to Avoid Falling Victim to the Scam

Here are some tips for spotting and avoiding these fraudulent Joules websites:

  • Carefully check the URL – Fake sites often use slightly altered URLs. Look for misspellings or added words. Verify you are on the real
  • Search for reviews – Do an online search for reviews of any unfamiliar Joules site before ordering. Scam sites generally have no reviews.
  • Look for contact details – Check for a working phone number, physical address, and customer service options. Scams tend to list none.
  • Compare prices – If the prices look unrealistically low, it is likely a scam. Cross-reference deals against the real site.
  • Beware of popups and social media ads – Fake sites heavily advertise on platforms like Facebook and Instagram. Be cautious of links from ads.
  • Check security indicators – Legitimate sites use HTTPS and display the padlock icon. Scam sites typically have just HTTP with no certifications.
  • Use common sense – If any red flags appear, avoid the site. Only order from well-known authorized retailers.

Staying vigilant is the best way to avoid this scam.

What to Do If You Are a Victim of the Scam

If you placed an order through a fake Joules website and had your payment stolen, take these steps:

  • Contact your bank – Notify your bank/credit card provider there was fraudulent activity on your account. They can freeze your card and refund unauthorized charges.
  • Call Joules – Inform the real Joules company (0844 875 5000) about the scam site. They may help get it shut down.
  • Report the site – File a scam report with Also report the site to the web host, domain registar, and social media companies hosting the scam ads.
  • Monitor accounts – Watch for any suspicious activity across your accounts and report identity theft to Cifas if found. Consider identity theft monitoring services.
  • Change passwords – If you reused the same password on the scam site and other accounts, change it everywhere. Use unique, complex passwords for each website.
  • Avoid “recovery” offers – Scammers may reach out pretending to recover your lost money for an upfront fee. Any such contact is likely just another scam attempt.

Frequently Asked Questions

Here are answers to some common questions about the fake Joules websites:

Are the scam sites connected to the real Joules company?

No. Scammers simply steal the Joules name and brand illegally. Joules is not affiliated with these sham sites at all.

Can I get my money back if I ordered from a scam site?

Maybe. Contact your bank or credit card provider immediately. If you paid by debit card, recovering funds is difficult. Act fast, as time limits on refunds apply.

Where are these fake websites located?

They are usually hosted overseas, often on servers in countries like Russia or China, which makes takedowns more difficult.

How can I confirm a site is a scam?

Check for red flags like no contact information, unrealistic pricing, grammatical errors, insecure HTTP protocol, and lack of online reviews. When in doubt, verify directly with the real company.

Is it safe to buy from the real Joules site?

Yes. is a legitimate retailer in business since 1989. Only order from links on Joules’ official website and emails.

Can I get scammed on mainstream sites like Amazon?

Possibly, if scammers hijack seller accounts. Carefully vet seller profiles and ratings. Avoid sellers shipping from overseas. Purchase directly from trusted retailers when possible.

How can I avoid this scam moving forward?

Only shop with trusted retailers. Research unfamiliar sites before buying. Don’t click links in random emails, texts or social media ads. Use caution when deal hunting online.

The Bottom Line

The Joules brand is being actively hijacked by scammers to rip off customers. Always verify sites are legitimate before providing payment or personal data. Check for scam red flags, and only order directly from or authorized retailers. Report any potential fake sites to protect other shoppers.

How to Stay Safe Online

Here are 10 basic security tips to help you avoid malware and protect your device:

  1. Use a good antivirus and keep it up-to-date.

    Shield Guide

    It's essential to use a good quality antivirus and keep it up-to-date to stay ahead of the latest cyber threats. We are huge fans of Malwarebytes Premium and use it on all of our devices, including Windows and Mac computers as well as our mobile devices. Malwarebytes sits beside your traditional antivirus, filling in any gaps in its defenses, and providing extra protection against sneakier security threats.

  2. Keep software and operating systems up-to-date.


    Keep your operating system and apps up to date. Whenever an update is released for your device, download and install it right away. These updates often include security fixes, vulnerability patches, and other necessary maintenance.

  3. Be careful when installing programs and apps.

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    Pay close attention to installation screens and license agreements when installing software. Custom or advanced installation options will often disclose any third-party software that is also being installed. Take great care in every stage of the process and make sure you know what it is you're agreeing to before you click "Next."

  4. Install an ad blocker.

    Ad Blocker

    Use a browser-based content blocker, like AdGuard. Content blockers help stop malicious ads, Trojans, phishing, and other undesirable content that an antivirus product alone may not stop.

  5. Be careful what you download.

    Trojan Horse

    A top goal of cybercriminals is to trick you into downloading malware—programs or apps that carry malware or try to steal information. This malware can be disguised as an app: anything from a popular game to something that checks traffic or the weather.

  6. Be alert for people trying to trick you.

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    Whether it's your email, phone, messenger, or other applications, always be alert and on guard for someone trying to trick you into clicking on links or replying to messages. Remember that it's easy to spoof phone numbers, so a familiar name or number doesn't make messages more trustworthy.

  7. Back up your data.

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    Back up your data frequently and check that your backup data can be restored. You can do this manually on an external HDD/USB stick, or automatically using backup software. This is also the best way to counter ransomware. Never connect the backup drive to a computer if you suspect that the computer is infected with malware.

  8. Choose strong passwords.

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    Use strong and unique passwords for each of your accounts. Avoid using personal information or easily guessable words in your passwords. Enable two-factor authentication (2FA) on your accounts whenever possible.

  9. Be careful where you click.

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    Be cautious when clicking on links or downloading attachments from unknown sources. These could potentially contain malware or phishing scams.

  10. Don't use pirated software.

    Shady Guide

    Avoid using Peer-to-Peer (P2P) file-sharing programs, keygens, cracks, and other pirated software that can often compromise your data, privacy, or both.

To avoid potential dangers on the internet, it's important to follow these 10 basic safety rules. By doing so, you can protect yourself from many of the unpleasant surprises that can arise when using the web.

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