- Apr 17, 2011
- 2,503
- Content source
- http://www.itproportal.com/2015/08/10/adblock-on-the-rise/
Adblocking estimated to cost publishers nearly $22 billion during 2015
The advertising industry could be in for a rude awakening, with the growing adblock trend snatching £14 billion ($22 billion US) in revenue from the web in 2015. This figure is expected to grow, with a report from PageFair and Adobe claiming a potential £50 billion in lost advertising revenue by 2016 worldwide.
In the UK, adblock services grew up 82 per cent, with 12 million users deciding to block adverts. AdBlock Plus is the most popular service, which provides a large database of blocked adverts alongside some approved adverts that are not obnoxious.
Across Europe, the growth is much lower, with only 35 per cent growth in adblock over the past year. That accounts for 77 million Europeans blocking adverts. The United States also noted 42 per cent growth in adblock users.
“It is tragic that adblock users are inadvertently inflicting multi-billion dollar losses on the very websites they most enjoy,” said PageFair CEO and co-founder Sean Blanchfield. “With ad blocking going mobile, there’s an eminent threat that the business model that has supported the open web for two decades is going to collapse. PageFair is working with thousands of publishers to securely display user-friendly advertising and keep free websites in business. I hope this report will prompt more editors, website owners, and publishers to join with us to combat the problem.”
View Full Story
View 2015 PageFair Adblocking Report