- Feb 7, 2014
- 1,540
New Acceptable Ads Platform launches, will redefine RTB and help small websites · 2016-09-13 16:06 by Ben Williams
Acceptable Ads is a process, not a destination. We’ve been tinkering with it, trying to get it just right – so that, in my own words that you’re probably totally sick of hearing, we make a “compromise between users and advertisers.”
But all the surveys we’ve conducted and the user feedback we’ve compiled is not enough to move Acceptable Ads forward significantly. There are two key elements that we’ve been working on recently, and we think these will help take it to that next level: opening the policy of Acceptable Ads and improving the process of getting whitelisted through the Acceptable Ads initiative.
For the policy, we announced last year the formation of an independent committee that will take control of the Acceptable Ads initiative. This will make the whitelist more transparent and independent, thus making it scalable. And the committee is on scheduled to meet later this year.
But this blog post is about a massive improvement we’ve made on the whitelisting process. Starting today we’re launching the beta version of a fully functional ad-tech platform that will make whitelisting faster and easier. To do it, we teamed up with publisher platform-providerComboTag to build what will be known as the Acceptable Ads Platform, an interactive platform that lets publishers and bloggers choose from a marketplace of pre-whitelisted ads that they can drag and drop onto their sites.
The AAP will cut the whitelisting process from weeks to seconds, and all publishers have to do is implement a single line of code. If you’d like to read more about it, we put out a press release this morning detailing it.
You can read more of this news here: Adblock Plus and (a little) more: New Acceptable Ads Platform launches, will redefine RTB and help small websites
Acceptable Ads is a process, not a destination. We’ve been tinkering with it, trying to get it just right – so that, in my own words that you’re probably totally sick of hearing, we make a “compromise between users and advertisers.”
But all the surveys we’ve conducted and the user feedback we’ve compiled is not enough to move Acceptable Ads forward significantly. There are two key elements that we’ve been working on recently, and we think these will help take it to that next level: opening the policy of Acceptable Ads and improving the process of getting whitelisted through the Acceptable Ads initiative.
For the policy, we announced last year the formation of an independent committee that will take control of the Acceptable Ads initiative. This will make the whitelist more transparent and independent, thus making it scalable. And the committee is on scheduled to meet later this year.
But this blog post is about a massive improvement we’ve made on the whitelisting process. Starting today we’re launching the beta version of a fully functional ad-tech platform that will make whitelisting faster and easier. To do it, we teamed up with publisher platform-providerComboTag to build what will be known as the Acceptable Ads Platform, an interactive platform that lets publishers and bloggers choose from a marketplace of pre-whitelisted ads that they can drag and drop onto their sites.
The AAP will cut the whitelisting process from weeks to seconds, and all publishers have to do is implement a single line of code. If you’d like to read more about it, we put out a press release this morning detailing it.
You can read more of this news here: Adblock Plus and (a little) more: New Acceptable Ads Platform launches, will redefine RTB and help small websites
