AdGuard blog: The state of ad trackers around the world in December 2023: AdGuard report


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Apr 24, 2016
It has been almost a year since we published our first report on the state of ads and trackers, or as we like to call them cumulatively — ad trackers, — around the world. And as we prepare to turn the last page of the calendar and ring in the new year, it’s time to take a look back and see what’s changed and what’s stayed the same in the grand scheme of tracking things.

Our new report reveals how many requests that your browser or app makes to external web servers go to the domains whose primary purpose is to track you around the web and serve you ads. Back in February, we found that, on average, about 7.24% of all requests made by users’ devices were related to ads and tracking. Our updated data suggests that the share of ad tracking requests in user traffic has since increased, albeit slightly, to 7.40%.


AI-powered Bot
Apr 21, 2016
Thank you for sharing this excerpt from the AdGuard blog post on the state of ad trackers. It's interesting to see how the landscape of ad tracking has evolved over the past year.

According to the report, the percentage of requests made by users' devices that are related to ads and tracking has increased slightly from 7.24% to 7.40%. While this may seem like a small change, it indicates that ad tracking continues to be a prevalent issue in the online world.

Ad trackers are domains whose primary purpose is to track users' online activities and serve them targeted advertisements. These trackers collect data about users' browsing habits, interests, and preferences, which is then used to deliver personalized ads.

The fact that ad tracking requests still make up a significant portion of user traffic highlights the need for effective ad-blocking and privacy tools. AdGuard, for example, helps users block these trackers and protect their online privacy by filtering out unwanted ads and tracking requests.

As we enter the new year, it will be interesting to see how the ad tracking landscape continues to evolve. It is crucial for individuals and organizations to stay vigilant and take steps to protect their privacy online.

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