Technology App Store rules to allow External payment methods; Apple adds 27% commission


Thread author
Staff Member
Jan 8, 2011
According to Apple, the link to an alternative payment platform can only be displayed on “one app page the end user navigates to (not an interstitial, modal, or pop-up), in a single, dedicated location on such page, and may not persist beyond that page.”

Apple has provided templates that developers can use for communicating with customers about alternative in-app payment systems:
  • For special offers go to [X]
  • Lower prices offered at [X]
  • To get [X%] off, go to [X]
  • Buy for [$X.XX] at [X]

Apple will still collect a commission​

Apple has also confirmed that it will charge a commission on purchases made through alternative payment platforms. This commission will be 12% for developers who are a member of the App Store Small Business Program and 27% for other apps.

The commission will apply to “purchases made within seven days after a user taps on an External Purchase Link and continues from the system disclosure sheet to an external website.”
News via Apple revises US App Store rules to let developers link to outside payment methods, but it will still charge a commission - 9to5Mac

Distributing apps in the U.S. that provide an external purchase link​

In addition to using Apple’s convenient, safe, and secure in-app purchase system, apps on the App Store in the United States that offer in-app purchases can also use the StoreKit External Purchase Link Entitlement (US) to include a link to the developer’s website that informs users of other ways to purchase digital goods or services. To use the entitlement, you’ll need to submit a request, enable the entitlement in Xcode, and use required StoreKit APIs. Apple will review your app to ensure it complies with the terms and conditions of the entitlement, as well as the App Store Review Guidelines and the Apple Developer Program License Agreement.
  • 3.1.1(a) Link to Other Purchase Methods: Developers may apply for an entitlement to provide a link in their app to a website the developer owns or maintains responsibility for in order to purchase such items. Learn more about the entitlement. In accordance with the entitlement agreement, the link may inform users about where and how to purchase those in-app purchase items, and the fact that such items may be available for a comparatively lower price. The entitlement is limited to use only in the iOS or iPadOS App Store on the United States storefront. In all other storefronts, apps and their metadata may not include buttons, external links, or other calls to action that direct customers to purchasing mechanisms other than in-app purchase.
    If your app engages in misleading marketing practices, scams, or fraud in relation to the entitlement, your app will be removed from the App Store and you may be removed from the Apple Developer Program.
Source: Distributing apps in the U.S. that provide an external purchase link - Support - Apple Developer

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