- Nov 10, 2017
Bloomberg has revealed that Apple has been working on powerful search technology for its apps to essentially improve its software, hone its search skills… and use it as a bargaining chip with Google.
Google has to pay Apple a handsome figure to keep its search engine as the default on Apple products, now that Apple has its own search technology as leverage, it can squeeze greater sums of money out of Google.
According to Bloomberg, Apple is already using its new search technology (codenamed Pegasus) in some of its apps but very soon it will also be arriving on the App Store. One area Apple already couples its search technology with Google Search is in Spotlight where it has previously added the ability to point users to sites that could answer their questions.
While Apple has not launched its own search engine, it has still been very interested in the field. At the end of September, it was reported that Microsoft entered exploratory talks with Apple in 2020 to sell off its Bing search engine to the iPhone maker.
Apple has been building search engine technology into its products under the codename Pegasus. It's reportedly coming to the App Store soon and could be used as leverage against Google.