A.I. News Apple Has Been Sued Over False Advertising of Apple Intelligence

[Gandalf_The_Grey]

Content source

https://www.thurrott.com/a-i/318762/apple-has-been-sued-over-false-advertising-of-apple-intelligence

Apple is now facing a federal lawsuit over the delayed Apple Intelligence features that the company has been advertising for months. The suit, which was filed on Wednesday in U.S. District Court in San Jose (via Axios), seeks class-action status and damages to “recover the unlawful price premium that millions of consumers paid for Apple’s mirage of innovation.”

Apple has indeed been marketing the iPhone 16 as being “built for Apple Intelligence,” with the company promising a more personal Siri assistant that can “draw on a user’s personal context to deliver intelligence that is tailored to them.” Well, these Siri updates, which were initially expected to ship this Spring, have now been delayed to “the coming year.” This means that will likely ship with iOS 19 and maybe not until 2026.

“Apple deceived millions of consumers into purchasing new phones they did not need based on features that do not exist, in violation of multiple false advertising and consumer protection laws,” the lawsuit reads. “Even if the promised features arrive years later, they will likely be available across competing technologies by then as well, rendering Apple’s early campaign of supposedly unique and “innovative” capabilities meaningless.”

Apple Has Been Sued Over False Advertising of Apple Intelligence

Apple is now facing a federal lawsuit over the delayed Apple Intelligence features that the company has been advertising for months.

www.thurrott.com

 

[Zero Knowledge]

Reminds of TEAM America world police "bad intelligence"

 

[bazang]

"mirage of innovation"

Virtually every software publisher is guilty of creating similar mirages through marketing. They embellish, over-state, and lie about their products. Heck, marketing people write and create promotional materials without even knowing - accurately or comprehensively knowing - what the software does and how it does it.

The only software publishers that market within the legal bounds of the various applicable laws use well-designed double-blind studies with large troves of data that lawyers have vetted as supporting the publisher's marketing claims. That type of marketing which is properly corroborated with meaningful data of the statistical kind is extremely expensive. So much so that nobody does it and software publishing is somewhere between lies and half-lies.

Lots of forensically unsubstantiated, and therefore, illegal marketing out there in the software market.