Apple has added a new feature for app developers that should prove useful for internal tools and other kinds of applications that are meant for a specific set of users but not for the wider world: unlisted apps.
Making an app unlisted means that it won't show up "in any App Store categories, recommendations, charts, search results, or other listings," according to Apple. The only way to get to the app is with that link—or through Apple Business Manager or Apple School Manager.
Developers must submit a request to receive a link that can point to their app. Apple's documentation on the feature goes a little deeper for each of the possible cases:
If your app hasn’t been submitted for review or was already approved for public download on the App Store, simply complete the request form. If your app was already approved for private download on Apple Business Manager or Apple School Manager, you’ll need to create a new app record in App Store Connect, upload your binary, and set the distribution method to Public before completing the request form.
arstechnica.com
