- Nov 10, 2017
Apple’s recent announcements of new iPads and AirPods have given a boost to the Cupertino-based tech giant, propelling it past Microsoft and helping the firm reclaim the title of the world’s most valuable company.
Apple has long been the leader in terms of market cap and even reached $1 trillion in August 2018. Since then, however, the company has mostly been on a decline, with poor sales of new devices, like the iPhone XS and XS Max, often considered to be the main culprit.
More recently, however, Apple announced products that have helped the company recover, including here the aforementioned iPads and AirPods.
And this all pushed its market valuation to no less than $916 billion, enough to become the leader once again. Microsoft, who has previously been the number one for several months, dropped to the second place with a total market cap of $908 billion on Thursday.
New Apple increase likely next week
But while Microsoft is now the runner-up, there’s a good chance a switch of places happens again in the coming weeks, especially as the software giant has until now been on a constant ascending trend.
Apple is also expected to record another boost next week, as the company will be holding a new event on March 25 to announce a series of new products, including what’s likely to be a news service.
New iPhones are projected to launch in September this year, and according to people close to the matter, the company wants to launch three different models for the 2019 generation that will be all successors to the existing devices.