- Oct 3, 2012
- 472
Samsung sells 5.1 million tablets during third quarter of 2012.
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During the third quarter of 2012, Apple's tablet market share decreased as consumers "sat out" in anticipation of the iPad Mini, with Android tablets benefiting as a result.
Analyst firm IDC said after a strong second quarter, Apple's shipment growth for iPad units showed signs of decrease in both consumer and commercial markets.
"We believe a sizeable percentage of consumers interested in buying an Apple tablet sat out the third quarter in anticipation of an announcement about the new iPad Mini," said IDC analyst Tom Mainelli.
During the second quarter, Apple's share slipped from 65.5 percent to 50.4 percent in the third quarter. In the same period in 2011, Apple's market share stood at 59.7 percent.
The other four firms ranked in the top five market leaders all gained share during the third quarter. Samsung shipped 5.1 million Android-powered tablets worldwide, representing an increase of 115 percent from the second quarter of 2012. When compared to the same period last year, that's an increase of 325 percent when the South Korean conglomerate shipped 1.2 million tablets.
Amazon, meanwhile, had its worldwide market share increase from 8 percent in the second quarter to 9.0 percent during the third quarter due to their Kindle Fire lineup.
As for Windows 8 and RT tablets, IDC stated: "Price points are critical in tablets, and Microsoft and its partners will have a tough time winning a share of consumer wallet with price points starting at $500".
Source
Zoom
During the third quarter of 2012, Apple's tablet market share decreased as consumers "sat out" in anticipation of the iPad Mini, with Android tablets benefiting as a result.
Analyst firm IDC said after a strong second quarter, Apple's shipment growth for iPad units showed signs of decrease in both consumer and commercial markets.
"We believe a sizeable percentage of consumers interested in buying an Apple tablet sat out the third quarter in anticipation of an announcement about the new iPad Mini," said IDC analyst Tom Mainelli.
During the second quarter, Apple's share slipped from 65.5 percent to 50.4 percent in the third quarter. In the same period in 2011, Apple's market share stood at 59.7 percent.
The other four firms ranked in the top five market leaders all gained share during the third quarter. Samsung shipped 5.1 million Android-powered tablets worldwide, representing an increase of 115 percent from the second quarter of 2012. When compared to the same period last year, that's an increase of 325 percent when the South Korean conglomerate shipped 1.2 million tablets.
Amazon, meanwhile, had its worldwide market share increase from 8 percent in the second quarter to 9.0 percent during the third quarter due to their Kindle Fire lineup.
As for Windows 8 and RT tablets, IDC stated: "Price points are critical in tablets, and Microsoft and its partners will have a tough time winning a share of consumer wallet with price points starting at $500".
Source
