Smartphone market shows signs of recovery in Q4 2023

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The analyst firm Canalys has said that the global smartphone market saw 8% year-on-year growth in the fourth quarter of 2023. Shipments reached 319.5 million units during the quarter and Canalys believes that this is a sign of stability and the beginning of a recovery.

The total shipments for the year reached 1.14 billion, representing a decline of 4% compared to 2022. The company in the market was Apple which held 20% of the market share or 229.2 million shipments in 2023.

Samsung was in second place with 225.4 million shipments (20%), Xiaomi came in third with 146.4 million units (13%), and OPPO and Transsion landed in fourth and fifth place with 9% and 8% of the market share respectively.
 
Apple, for the first time, captured the top seven positions in the global list of best-selling smartphones in 2023, according to Counterpoint Research’s Global Monthly Handset Model Sales Tracker. Samsung secured the remaining three places in the list, marking an increase of one spot from the 2022 list. There have been no other brands on the list since 2021. The combined market share of the top 10 smartphones reached the highest ever at 20% in 2023, up from 19% in 2022.
 

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