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<blockquote data-quote="Emsisoft" data-source="post: 994987" data-attributes="member: 10447">Emsisoft generates most income through business users. The home-user antivirus/antimalware industry is somewhat &#039;developed to death&#039;, meaning that there is little space left for further product innovation. Almost all vendors serving that segment work on a very high level of product quality, including the freeware solutions. With that in mind, I think it&#039;s not surprising that there haven&#039;t been many major changes in the consumer edition of Emsisoft in recent years. Windows Defender has half of the market share today and the rest is split across a few consumer-focused big brands who keep buying smaller consumer focused vendors. Though, consumer sales only work if you have more products to (up)sell to your user base. VPNs and other &#039;tools&#039; seem to be lucrative for some vendors, but we at Emsisoft prefer to focus on doing one thing but do it right: Protection. Yes, we are spending most of our development efforts in cloud based security solutions, in specific in EDR and other advanced protection techniques that aim at professional users and larger organizations. But the tech trickles down to the home edition as well. Mostly under the hood.</blockquote>

[QUOTE="Emsisoft, post: 994987, member: 10447"] Emsisoft generates most income through business users. The home-user antivirus/antimalware industry is somewhat 'developed to death', meaning that there is little space left for further product innovation. Almost all vendors serving that segment work on a very high level of product quality, including the freeware solutions. With that in mind, I think it's not surprising that there haven't been many major changes in the consumer edition of Emsisoft in recent years. Windows Defender has half of the market share today and the rest is split across a few consumer-focused big brands who keep buying smaller consumer focused vendors. Though, consumer sales only work if you have more products to (up)sell to your user base. VPNs and other 'tools' seem to be lucrative for some vendors, but we at Emsisoft prefer to focus on doing one thing but do it right: Protection. Yes, we are spending most of our development efforts in cloud based security solutions, in specific in EDR and other advanced protection techniques that aim at professional users and larger organizations. But the tech trickles down to the home edition as well. Mostly under the hood. [/QUOTE]

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