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<blockquote data-quote="Windows_Security" data-source="post: 822312" data-attributes="member: 50782">[USER=48923]@uninfected1[/USER]That is the beauty of digital marketing and big data. Avast just has to monitor data of several sources (their own, their community, social media, google analytics, facebook pixel, affiliate network, utm etc) to keep it profitable and maintain brand reputation indicators at acceptable levels.Remember the power users of security forums are not their target audience. But they scan these forums to get feedback. In 2015 I was asked by Avast to join a mini-conference in Prague which they held for their own Avast user forum advocates. They paid everything (also for my wife) and the CTO of Avast (Ondrej Vlcek) was very interested in what his own user base (a dozen Avast forum members) thought of planned new features and asked for feedback on existing features. At a dinner he told me he always asked some &#039; outsiders&#039;&nbsp; (like me) who were active on security forums on these Avast advocates events. So besides big data they also organize qualitative market feedback.My guess is that they know how to balance that perfectly.Regards Kees</blockquote>

[QUOTE="Windows_Security, post: 822312, member: 50782"] [USER=48923]@uninfected1[/USER] That is the beauty of digital marketing and big data. Avast just has to monitor data of several sources (their own, their community, social media, google analytics, facebook pixel, affiliate network, utm etc) to keep it profitable and maintain brand reputation indicators at acceptable levels. Remember the power users of security forums are not their target audience. But they scan these forums to get feedback. In 2015 I was asked by Avast to join a mini-conference in Prague which they held for their own Avast user forum advocates. They paid everything (also for my wife) and the CTO of Avast (Ondrej Vlcek) was very interested in what his own user base (a dozen Avast forum members) thought of planned new features and asked for feedback on existing features. At a dinner he told me he always asked some ' outsiders' (like me) who were active on security forums on these Avast advocates events. So besides big data they also organize qualitative market feedback. My guess is that they know how to balance that perfectly. Regards Kees [/QUOTE]

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