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<blockquote data-quote="Lenny_Fox" data-source="post: 951244" data-attributes="member: 82776">The business version of &quot;If you can&#039;t beat them join them&quot;,&nbsp; is &quot;If you can&#039;t beat them, buy them&quot;.With the number of personal computers in the world used for business and private use, there is even with a Microsoft Defender becoming stronger and stronger enough fish in the water to feed a billion dollar business.When Avast bought AVG, they only used the behavioral module of AVG and combined their data bases. Avast already used AI in their automated good-bad sample analysis. When you feed an AI with more data it becomes better. As a relatively junior on this forum, I have read often that AVira was good in heuristics/generic fingerprints (recognizing new variants of same malware family). To be honest I have no idea what the stronghold is of Norton, besides its brand&nbsp; name and reputation.To receive a free Antivirus on Windows, we pay with telemetry data. The only way to keep up with MD is to get similar amounts of telemetry data. You will never get those amounts of data with a paid model only, therefore Norton buys freemium AntiVirus companies. AVAST, AVG and AVIRA where the antivirus companies who where the traditional triple-A frremium AV;s from the previous century. They will remain as brands to choose from only sharing their AI-malware detection and their cloud based whitelist. With AI and cloudbased whiteist the AV-industry also has become a numbers came.</blockquote>

[QUOTE="Lenny_Fox, post: 951244, member: 82776"] The business version of "If you can't beat them join them", is "If you can't beat them, buy them". With the number of personal computers in the world used for business and private use, there is even with a Microsoft Defender becoming stronger and stronger enough fish in the water to feed a billion dollar business. When Avast bought AVG, they only used the behavioral module of AVG and combined their data bases. Avast already used AI in their automated good-bad sample analysis. When you feed an AI with more data it becomes better. As a relatively junior on this forum, I have read often that AVira was good in heuristics/generic fingerprints (recognizing new variants of same malware family). To be honest I have no idea what the stronghold is of Norton, besides its brand name and reputation. To receive a free Antivirus on Windows, we pay with telemetry data. The only way to keep up with MD is to get similar amounts of telemetry data. You will never get those amounts of data with a paid model only, therefore Norton buys freemium AntiVirus companies. AVAST, AVG and AVIRA where the antivirus companies who where the traditional triple-A frremium AV;s from the previous century. They will remain as brands to choose from only sharing their AI-malware detection and their cloud based whitelist. With AI and cloudbased whiteist the AV-industry also has become a numbers came. [/QUOTE]

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