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<blockquote data-quote="XLR8R" data-source="post: 952491" data-attributes="member: 85385">They&#039;re currently packaging all the key features of Avira and BullGuard into SDKs, which means that they plan to become an OEM player. Of course, the entire Symantec legacy tech will likely be dumped and replaced with the Avast/AVG tech if this merger is successful. Norton&#039;s entire rationale post-Symantec is that they need to acquire enough of a technology base to become competitive again.As of right now, Avira is being neutered, with the business products phased out and in future, Avira&#039;s paid offering will just be Avira Prime for both consumer and SMB segments. The following quote is relevant:BullGuard mainly sells end-user products and I am not seeing much traction for the Small Office Security in recent times. My sources said, Avira&#039;s OEM business is slated for continuation, meaning that possibly NLL plans for a BBK-type situation, selling multiple branded products with the same internal tech plus or minus some modules/SDKs that can also be sold to third parties.</blockquote>

[QUOTE="XLR8R, post: 952491, member: 85385"] They're currently packaging all the key features of Avira and BullGuard into SDKs, which means that they plan to become an OEM player. Of course, the entire Symantec legacy tech will likely be dumped and replaced with the Avast/AVG tech if this merger is successful. Norton's entire rationale post-Symantec is that they need to acquire enough of a technology base to become competitive again. As of right now, Avira is being neutered, with the business products phased out and in future, Avira's paid offering will just be Avira Prime for both consumer and SMB segments. The following quote is relevant: BullGuard mainly sells end-user products and I am not seeing much traction for the Small Office Security in recent times. My sources said, Avira's OEM business is slated for continuation, meaning that possibly NLL plans for a BBK-type situation, selling multiple branded products with the same internal tech plus or minus some modules/SDKs that can also be sold to third parties. [/QUOTE]

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