- Jun 24, 2016
- 2,485
We, as IT geeks, usually get upset about our security software including or adding unneeded modules, such as PC Cleaner, Registry Optimizer, StartUp fastener; or even some more security-related modules, that we don't really want, such as Password manager, Secure Vault, VPN.
But, why is this? Surely security companies know we don't like it... don't they? Well, as a matter of fact, they do, but they don't care. Here's some reasons why:
EASIER TO MANTAIN
Software requires maintenance, that's a fact. Bugs appear, new version need to be released. All-in-one software is easier to mantain. Of course, all modules usually get separate care, but after all, it's just one big software, one final executable, one final new version. It's just simpler this way.
SELLS BETTER
It's difficult for one company to sell six individual products to a customer. Even if they're USD 5 each. Nobody wants to deal with six different transactions, six different serial numbers. But, what about one single transaction, for one single multi-product? That already sounds better. Suddenly, USD 30 (which is way more expensive that USD 5), for one all-in-one product, which unifies modules, technical support, serial numbers/licenses, transactions, sounds like a good deal.
MORE CONVENIENT
It's just better for users to handle one product instead of several products. Average users prefer to look for one product which can do all they want, instead of searching for all the six programs that do individual tasks. Fact is: average users don't care and don't want to care about privacy and security, so one general product that satisfies all their needs, it's a sale!
ALLOWS COMPANIES TO CHARGE EXTRA
Imagine you're the average Joe looking for an antivirus product. You search "best antivirus 2022" in Google, and all ads come up, companies promising you the best protection. You think Avast offers the best product for you (because their website said they're the best, also they claim they won so many prizes, they must be good). You're about to buy the Internet Security version for USD 30, but suddenly you see right next to it a comparison, where Avast says that for USD 15 more (only 50% more of what you're paying!) you can get all these:
FINAL WORDS
That's correct, companies don't care about the IT experts/geeks. We're the minority. Their databases are made of mostly ignorant, average users, that don't know and don't care to know more. Scareware is usually the main tactic IT companies use to sell these products, and they're efficient. Therefore, this is the path for most products.
Hopefully, you've understood the marketing point-of-view for the bundled antivirus software.
What are your opinions on these kind of antivirus?
But, why is this? Surely security companies know we don't like it... don't they? Well, as a matter of fact, they do, but they don't care. Here's some reasons why:
EASIER TO MANTAIN
Software requires maintenance, that's a fact. Bugs appear, new version need to be released. All-in-one software is easier to mantain. Of course, all modules usually get separate care, but after all, it's just one big software, one final executable, one final new version. It's just simpler this way.
SELLS BETTER
It's difficult for one company to sell six individual products to a customer. Even if they're USD 5 each. Nobody wants to deal with six different transactions, six different serial numbers. But, what about one single transaction, for one single multi-product? That already sounds better. Suddenly, USD 30 (which is way more expensive that USD 5), for one all-in-one product, which unifies modules, technical support, serial numbers/licenses, transactions, sounds like a good deal.
MORE CONVENIENT
It's just better for users to handle one product instead of several products. Average users prefer to look for one product which can do all they want, instead of searching for all the six programs that do individual tasks. Fact is: average users don't care and don't want to care about privacy and security, so one general product that satisfies all their needs, it's a sale!
ALLOWS COMPANIES TO CHARGE EXTRA
Imagine you're the average Joe looking for an antivirus product. You search "best antivirus 2022" in Google, and all ads come up, companies promising you the best protection. You think Avast offers the best product for you (because their website said they're the best, also they claim they won so many prizes, they must be good). You're about to buy the Internet Security version for USD 30, but suddenly you see right next to it a comparison, where Avast says that for USD 15 more (only 50% more of what you're paying!) you can get all these:
- Registry Cleaner: clean your registry and gain speed on your Windows 10!
- Startup Optimizer: make your PC start faster!
- VPN: you're being spied right now!! With this, you will be private!!
- Password Manager: without this, your passwords will be public in 5 days or less! NOOOOOOOOOOOOOOOOOO, 5 DAYS!!
FINAL WORDS
That's correct, companies don't care about the IT experts/geeks. We're the minority. Their databases are made of mostly ignorant, average users, that don't know and don't care to know more. Scareware is usually the main tactic IT companies use to sell these products, and they're efficient. Therefore, this is the path for most products.
Hopefully, you've understood the marketing point-of-view for the bundled antivirus software.
What are your opinions on these kind of antivirus?
