Meta tried a lot of ways to monetize the service in the country, and its recent push to get businesses on the platform has proven to be a winner — at least for Meta. For users, not so much.
I've been getting an increasing number of spam messages on WhatsApp over the last two months, and it is now at a point where it is continually frustrating. What makes it worse is that all of these messages are from businesses that should not have been able to contact me in the first place.
WhatsApp made it easy for businesses to contact users, and the feature is now being heavily exploited.